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MicroAd has partnered with YTGATE, which supports the improvement of EC payment rates, to expand the functions of UNIVERSE.
On the 11th, MicroAd <9553> announced a partnership with YTGATE, which provides a payment rate improvement solution "YTGuard" for e-commerce operators, and has developed a new solution centered around UNIVERSE. With this partnership, MicroAd will begin supporting e-commerce operators in the implementation of "YTGuard". This will allow companies to improve their payment approval rates and enhance their key performance indicator, the conversion rate (CVR). Moreover, "YTGuard" and
MicroAd --- The advertising distribution platform "Jampp" for partner apps has started advertising distribution and effect measurement on Overseas CTV platforms.
On the 3rd, MicroAd <9553> announced that it has started distributing advertisements and measuring effectiveness on overseas Connected TV (CTV) platforms through the app advertising distribution platform "Jampp." The company is the exclusive agent for Jampp in Japan and is engaged in the sale of the app advertising distribution platform "Jampp." "Jampp" aims to promote mobile app installations and delivers targeted advertisements to overseas CTV video viewing users.
MicroAd - With the expansion of location data from the partner blog watcher company, the advertising distribution service utilizing location information will be strengthened.
On the 20th, MicroAd <9553> announced that the volume of location data handled by its partner, Blog Watcher Inc., has significantly increased, raising the number of linked advertising IDs to approximately 0.14 billion, thereby enhancing the service "UNIVERSE Ads Geo Targeting". With the expansion of data volume, highly accurate targeted advertising has become possible, which is said to improve the effectiveness of companies' marketing strategies. In particular, shopping.
MicroAd - The core business "UNIVERSE" and Overseas operations continue to achieve high growth, with revenues and profits at all stages surpassing expectations.
Microad <9553> announced on the 14th its consolidated financial results for the first quarter of the fiscal year ending September 2025 (October-December 2024). Revenue increased by 12.5% compared to the same period last year to 3.873 billion yen, adjusted operating profit considering goodwill amortization and stock compensation expenses decreased by 8.3% to 0.163 billion yen, operating profit decreased by 29.4% to 0.123 billion yen, ordinary profit decreased by 57.7% to 0.073 billion yen, and the net loss attributable to the parent company's shareholders for the quarter was 0.022 billion yen (compared to a profit of 0.131 billion yen in the same period last year).
MicroAd: Presentation of financial results for the 1st quarter of the fiscal year ending September 2025
MicroAd: Summary of Financial Results for the 1st Quarter Ending September 2025 [Japanese GAAP] (Consolidated)