The business's decreasing ROCE and sales despite more capital deployment is worrisome, possibly indicating a loss of competitive advantage or market share. The market appears to mirror these trends, as shown by the stock's depreciation over the past three years.

Despite declining earnings, the company's high P/E suggests investor bullishness. However, without significant medium-term improvements, these prices seem unreasonable. Continuation of recent earnings trends may impact the share price.

Despite high P/E ratio, the firm's poor earnings over the past and coming years might lead to investor disappointment. Without significant medium-term improvements, its current price level may not be warranted.

The decrease in ROCE and sales despite more business capital, is alarming. Without a positive change, other investment opportunities are suggested. Surprisingly, the market has not reacted severely with the stock price remaining flat over the last three years.