About Shanghai Aiyingshi Company

The company was founded in 1997 and is headquartered in Shanghai. With maternal and child products, services and consumer experience as the core, the company adheres to the three major development strategies of “channel+brand+multi-industry”. Through “member marketing+omni-channel layout”, the company focuses on the maternal and child market based on providing high-quality and cost-effective products and services, and focuses on building a nationally leading and internationally advanced maternal and child brand. The company's main products cover infant formula, snacks, diapers, supplies, cotton textiles, toy travel, etc., and also provides value-added services such as early childcare, infant touch, childcare consultation, parent-child entertainment, and pregnancy, infant and child fairs. The company is a chain enterprise specializing in maternal and child products and maternal and child services. Based on the “product+channel+service” business model, the company provides high-quality all types of maternal and child products and related services for families with infants and young children from before pregnancy to 6 years old, and independently develops its own brands such as Helans, Duoyou, Yibi, Cucutas, Qinbei, and KidsRoyal. The company's products cover categories such as infant dairy products, paper products, nursing supplies, toiletries, cotton textiles, toys, lathes, etc., and also provides value-added services such as childcare consultation, parent-child amusement, and online and offline mother and child exhibitions. Corporate honors: 2022 Benchmark Store Award, Yimedia Recommended Award, Shanghai Harmonious Labor Relations Standard Enterprise, 2020 Zero Supply Satisfaction Leading Retailer, 6th Shanghai Communist Youth League New Media Influence Award”, China Children Media “2022 Benchmark Store Award”, 2nd Yangtze River Delta “Yimedia Recommended Award”, etc.