The company's predecessor was the Ministry of Agriculture's Shandong Penglai Broiler Demonstration Site. It was founded in 1985 and restructured in 1997. On May 16, 2008, the company's stock was successfully listed on the Shenzhen Stock Exchange, and the company also became the first listed company in the domestic white feather broiler industry. Adhering to the concept of healthy and sustainable enterprise development, the company has successively invested in the construction of various organic waste resource recycling projects such as bio-organic fertilizer projects, biogas power generation projects, biogas liquid concentrated water-soluble fertilizer projects, and biogas purification biogas projects. The company's main business includes breeding broilers for parents, production and sale of commercial chicken substitutes; breeding and slaughter and processing of commercial broilers; production and sales of chicken products; and resource development and utilization of organic waste. The company's main products are commercial substitute broiler seedlings. Company honors include: 2009 China's Top 20 White Feather Broiler Enterprises, National Key Leading Enterprises, National Agricultural Standardization Demonstration Zone, and Yanhe City's Top 100 Agricultural Industrialization Leading Enterprises.