Old shop Gold is the "most controversial jewelry stock at the moment," with "many reasons" and "empty logic."

According to the report from Morgan Stanley, the "bulls" are more focused on short-term factors such as rising gold prices, high efficiency of stores, and the resilience of high-income consumers. The "bears", on the other hand, focus on medium- to long-term risks, such as sustainability of demand, challenges in achieving sales targets, and the risk of gold prices peaking.

wallstreetcnApr 17 03:22 ET

Consumer Insights | Billion-dollar old store Gold: Learn from Hermes, become Hermes, and surpass Hermes.

Hundred billion old shops of Gold set higher goals.

wallstreetcnApr 3 01:41 ET

The single store goal is aimed at 1 billion! The old shop Gold wants to become "China's first luxury goods brand."

Nomura believes that considering the old store Gold plans to only add six new stores in the 2025 fiscal year, its sales growth will mainly rely on the sales improvement of existing stores. Morgan Stanley analyzes that the old store Gold is still in the early stages of customer acquisition, and its target customer penetration rate is only 30%. To achieve the target of 1 billion yuan annual sales per store, each old store Gold needs to sell an average of 65 to 90 pieces of jewelry daily, with the sales ratio of antique/jewelry products being 2/8.

wallstreetcnApr 1 22:07 ET

After experiencing a surge of 12 times in less than a year, Morgan Stanley's determination regarding Laopu Gold: the current valuation is reasonable, with risks being the gold price, lifting of restrictions, and retail investors.

Morgan Stanley stated that Old Paved Gold fills the "gap area" in China's high-end Consumer market, with significant potential for store network expansion and brand recognition growth. By 2029, Old Paved Gold's revenue in Greater China could at least double compared to 2024.

wallstreetcnMar 7 04:21 ET

The old shop has paved a new model for Luxury Goods.

Convertible Bonds in Luxury Goods.

wallstreetcnFeb 11 23:15 ET

The old shop has had a prosperous year with Gold.

Chinese high luxury captivates the wealthy ladies.

wallstreetcnFeb 11 07:53 ET