The company was founded by Chairman Peter Hong of PETER HONG XIAO, a Ph.D. in electronic engineering from the University of California, Berkeley, who returned to China in 2005. It is one of the first domestic chip design companies to localize display driver chips. The company is headquartered in Caohejing Development Zone in Shanghai, and has set up subsidiaries, branches and operating outlets in Hefei, Xi'an, Beijing, Hong Kong, Shenzhen, etc. The company's main business focuses on the R&D, design and sales of display chips, and is committed to providing complete display chip system solutions. The company's products are mainly divided into integrated display chips and separate display chips. Integrated display chips include TFT-LCD display driver chips (DDIC/TDDI), AMOLED display driver chips, touch chips (TOUCH), and microLED chips. Separate display chips include display driver chips, display power management chips, and timing control chips.