The company was founded in 2008 and is a key high-tech enterprise and a technology-innovative enterprise specializing in R&D, production and sales of high-performance rare earth permanent magnet materials. The company has a whole production chain of rare earth permanent magnets from the supply of rare earth raw materials - rough production - finished product processing to surface treatment. Coupled with advanced production technology, production and R&D capabilities for high-end products, and the ability to design and manufacture key equipment, the company has formed core advantages such as raw material supply, technological innovation, production capacity scale and quality costs in the process of continuous development and growth. The company is mainly engaged in R&D, production and sales of high-performance rare earth permanent magnet materials such as sintered NdFeB and sintered samarium cobalt. The company's main products include high-performance rare earth permanent magnet materials such as sintered NdFeB and sintered samarium cobalt. Corporate honors: 2021 Inner Mongolia High Quality Development Key Industrial Enterprise, Inner Mongolia Autonomous Region Chairman's Quality Award (2020), Baotou Quality Benchmark Enterprise (2020), Baotou's First Batch of Intelligent Manufacturing Technology Demonstration Enterprises (2019), Inner Mongolia Autonomous Region Manufacturing Digital Transformation Benchmark Enterprise (2024), National Green Factory (2020), National Green Supply Chain (2023), etc.