About BLUE MOON GROUP Company

The Blue Moon brand was founded in 1992 and has now developed into a leading provider of innovative household cleaning solutions in China. In 2020, Blue Moon Group Holdings Limited (the “Company”, together with its subsidiaries collectively referred to as the “Group”) was successfully listed on the main board of the Hong Kong Stock Exchange Limited (the “Stock Exchange”), stock code 6993. The Group works tirelessly to focus on providing customers with quality products in the categories of clothing cleaning care, personal cleaning care and home cleaning care. The Group's laundry detergent and hand sanitizer ranked No. 1 in China's Brand Strength Index for 14 consecutive years (2011 to 2024). Furthermore, the Group's laundry detergent and hand sanitizer ranked first in the overall market share among similar products for 15 consecutive years (2009 to 2023) and 12 consecutive years (2012 to 2023), respectively. The Group is consumer-centered, led by leading product technology, and is committed to continuously upgrading the washing experience of Chinese households with breakthrough products, so as to continuously meet the new cleaning needs of consumers and industry trends. From “washing powder” to “laundry detergent,” and from “laundry detergent” to “concentrated laundry detergent,” Blue Moon continues to launch high-quality cleaning products with advanced technology as a pioneer in innovation-driven product reform. Since the first launch of concentrated laundry detergent in 2015, the Group has continuously upgraded it and launched a new full-effect “Concentrate+” Premium Biotech Laundry Detergent in 2024, once again revolutionizing the Chinese washing market. Adhering to the consumer-centered brand concept, the Group is committed to making every family live in a clean, healthy, comfortable, decent and happy world. Looking forward to the future, the Group will continue to provide a full range of home cleaning solutions to bring consumers an easy and efficient cleaning experience.