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In the face of headwinds, how can COSMO LADY (2298.HK) return to a path of dual growth in performance?
During this Earnings Reports season, the market headwinds, facing challenges and even losses have become common phrases in many Outfits enterprises' financial reports. This is understandable, as the demand for Outfits in 2024 is weak, with footwear and textile retail data growing only 0.3% for the entire year, and intense market competition further squeezing profit margins. However, it is surprising to see COSMO LADY return to a double growth trajectory against the trend, outperforming the Industry Large Cap. This is also the best performance COSMO LADY has delivered in recent years, reflecting the effectiveness of its "second entrepreneurship," which deserves attention. Since the return of Chairman Zheng Yao-nan, COSMO LADY has achieved three consecutive years of positive results.
Through the brand conference, you can see COSMO LADY (2298.HK)'s systematic layout and differentiated competition.
Recently, COSMO LADY held a unique brand conference. At this brand conference, it was announced that Nazha would be the new spokesperson for COSMO LADY, refreshing the brand image and showcasing a series of new products, including products that are the same as Nazha's style, which deeply 'binds' the celebrity's public image and fan trust with the product power of COSMO LADY, successfully reaching a larger Consumer group. This innovative retail model also reflects that COSMO LADY is moving beyond a single marketing mindset and is building differentiated competitive advantages through a systematic brand strategy. In the current intensely competitive market environment, such differentiated competitiveness also brings more new growth for COSMO LADY.
After six years, COSMO LADY's profit has returned to the billion yuan level. What is the potential of its "U-shaped rebound"? | Interpretations
1. COSMO LADY's net income nearly doubled year-on-year last year, returning to the billion yuan level for the first time in six years, primarily due to the increase in sales volume brought by the expansion of its e-commerce business; 2. COSMO LADY expects that the customized transformation of old factory buildings can also be rented or sold aside from self-use, which is anticipated to sustainably contribute revenue in the future; 3. The consumer market remains at a low level of prosperity, and traditional lingerie brands continue to be impacted, so whether future performance can maintain high-level growth remains to be observed.
Cosmo Lady Announces Final Dividend for 2024
COSMO LADY (02298.HK) 2024 annual performance: net profit surged by 196.96%, optimizing channel layout, e-commerce becomes the new power.
Gelonghui, March 28丨COSMO LADY (02298.HK) announced annual results for the year ending December 31, 2024. The group's revenue was 3.01 billion yuan, a year-on-year increase of 9.18%; profit attributable to shareholders was 0.126 billion yuan, a year-on-year increase of 196.96%, with basic earnings per share of 5.8 cents and a proposed final dividend of 0.5 Hong Kong cents per share. In addition, the group's performance in the intimate apparel products, industrial projects, and Logistics segments for the fiscal year 2024 (before financial asset impairment losses) were approximately 97.649 million yuan and approximately 1.22.
COSMO LADY (02298) announced its annual performance with a profit attributable to shareholders of 0.126 billion yuan, an increase of 196.96% year-on-year.
COSMO LADY (02298) announced its annual performance for the year ending December 31, 2024, with revenue of 3.01 billion yuan(...
