Temu And Shein To Raise Prices Amid US Tariffs, Slash Ad Spend On Apple, Meta
Temu And Shein To Raise Prices Amid US Tariffs, Slash Ad Spend On Apple, Meta
Temu has been spending money on TV ads and across $PDD Holdings (PDD.US)$ online retailer Temu and fast-fashion retailer Shein will increase prices next week to shift the burden of U.S. President Donald Trump's tariffs and crackdown on affordable imports on consumers.
$拼多多 (PDD.US)$ 在線零售商Temu和快時尚零售商Shein將於下週提高價格，以將美國總統特朗普的關稅和對廉價進口的打擊轉嫁給消費者。
The companies shared plans to raise prices starting April 25, offering the customers a week to buy at the current prices, Reuters reported Thursday, citing the company's websites.
據路透社週四報道，這些公司計劃於4月25日開始漲價，並給顧客一週的時間以現有價格購買。
Temu also slashed its online ad spending in the U.S. and noted plunging ranking in $Apple (AAPL.US)$ App Store following U.S. tariffs on trading partners.
Temu還削減了在美國的在線廣告支出，並注意到其排名暴跌。 $蘋果 (AAPL.US)$ 在美國對貿易伙伴的關稅影響下，應用商店的排名正在急劇下降。
Temu has been spending money on TV ads and across $Meta Platforms (META.US)$ Facebook to grow its market share in the U.S. by targeting budget shoppers.
Temu一直在花錢做電視廣告和其他渠道的宣傳。 $Meta Platforms (META.US)$ Facebook計劃通過針對預算購物者來擴大其在美國的市場份額。
Temu's strategy helped it top Apple's list of the most downloaded free apps in the U.S. for the past two years. However, downloads of Temu on Apple's App Store have fallen 62% recently, CNBC reported Thursday, citing SimilarWeb.
Temu的策略使其連續兩年在美國的免費下載應用程序中位居蘋果榜首。然而，根據CNBC週四引用SimilarWeb的報告，Temu在蘋果App Store上的下載量最近下降了62%。
Under President Trump's tariff policies, packages shipped from China are now subject to a tariff rate of 145%. At the same time, he ended the duty-free status on low-value China imports. New rules slap 90% tariffs on sub-$800 China shipments, ending a key pricing edge for fast fashion.
在特朗普總統的關稅政策下，從中國運送的包裹現在需繳納145%的關稅。同時，他結束了對低價值中國進口商品的免稅狀態。新的規定對800美元以下的中國進口商品徵收90%的關稅，結束了快時尚的關鍵價格優勢。
$Amazon (AMZN.US)$ third-party marketplace sellers, many of whom source their products from China, are eying price hikes.
$亞馬遜 (AMZN.US)$ 許多來自中國採購產品的第三方市場賣家正在考慮提價。
Last October, Amazon set strict price caps for its new low-cost storefront, with limits like $8 for jewelry and $20 for sofas, targeting discount rivals.
去年十月，亞馬遜爲其新的低成本店面設定了嚴格的價格上限，限制如珠寶$8和沙發$20，目標對抗折扣競爭對手。
The new platform ships orders from China and offers sellers reduced fulfillment fees, aiming to boost affordable product offerings.
新平台從中國發貨訂單，併爲賣家提供降低的履行費用，旨在增強可負擔產品的供應。
Amazon CEO Andy Jassy warned that tariffs on Chinese imports could result in higher consumer prices, as many of the company's third-party sellers are unlikely to absorb the additional costs.
亞馬遜首席執行官安迪·賈西警告稱，對中國進口商品的關稅可能導致更高的消費價格，因爲公司的許多第三方賣家不太可能吸收額外的成本。
Temu was previously one of Meta's largest advertisers, but it appears to have dramatically scaled back its spending on the platform.
Temu曾是Meta最大的廣告客戶之一，但似乎已大幅削減在該平台上的支出。
Advertising analyst Brian Wieser at Madison and Wall told CNBC that over $7 billion of Meta's $132 billion ad revenue in 2023 came from China.
廣告分析師Brian Wieser在Madison和Wall告訴CNBC，2023年Meta的1320億廣告收入中有超過70億來自中國。
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